College Football Bowl Sponsorships A Good Deal For Brands, If They Stay The Course The Big Lead Prior to that, the annual game had five previous sponsors since 1989: Mazda (1986-91), Outback Steakhouse (1992-94), Toyota (1996-2006), Konica Minolta (2007-10) and Progressive (2011). And electronics firm Vizio is in the first year of a four-year … mer »
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College Football Bowl Sponsorships A Good Deal For Brands, If They Stay The Course – The Big Lead